About Us

Authentic sales training embedded with over 30 years of ‘real world’ leadership and sales expertise

Established in 2009, our unique Smarter Selling approach has successfully trained over 400 teams and 8,000 sales professionals across diverse public and private industries. We  deliver highly innovative, practical, and results-driven sales training programs.

Firstly, You.

We genuinely care and are committed to you, your situation, and your outcome.

Our approach is built on understanding you, your personal style, business context, and your sales journey. Our effective assessment process identifies the challenges and appropriate development paths needed to set you and your team up for success.

About us

Our training programs are created for Leaders, Salespeople, Customer Service, and essentially everyone who engages with a customer!

Our dedicated trainers, including our Founder, Charmaine Keegan,  are subject matter experts with a wealth of business and training experience, are passionate about helping people become their best selves.

Committed to excellence, they are each sought-after speakers on topical Sales, Communication, and Leadership. (i.e., How to Sell More and Be the Trusted Advisor).

Who We Develop

We focus on developing leaders to create and foster high-performing teams successfully.

We develop salespeople into highly skilled individuals motivated to thrive and empower them to excel in various situations.

We assist all client-engaging personnel – Customer Service, Receptionists, Inside & Support Sales, Marketing, and Branding – in how to adapt their communication style and language for successful outcomes.

Our Philosophy

Our unique approach is based on our belief that “Success Starts with the Right Mindset.”

Your underlying thoughts and values shape your Mindset and influence your approach to the sales journey: how you perceive your role, what you think about your solution, and how you feel about your clients. Knowing how to be proactive, opportunistic, positive, and accountable fosters a growth mindset and heightened emotional intelligence.

We view sales as a sophisticated and collaborative approach, treating your customers as partners.

Building and emphasising long-term relationships by being helpful as The Trusted Advisor, Authority in your field, and Subject Matter Expert. Sales engagement should be based on absolute integrity, honesty, and authenticity and adding value.

Why The Programs Succeed

Smarter Selling’s training is developed and delivered by Master Trainers – each highly accomplished and respected Sales Leader and Salesperson with extensive real-world experience. They have ‘walked the walk’ many times in many different terrains.

Their passion for upskilling and empowering teams ensures our programs are practical and interactive. We are aligned with the latest teaching methodologies right from the get-go: from supporting leaders on getting team buy-in and acceptance to learning, engaging workshops that meet different learning styles, to successful post-program tools that help rewire the brain for new innate behaviours.

What This Means For You

Graduates emerge from our sales training programs up-skilled, sharper, and more insightful, with a confidence boost and an enlightened results-oriented mindset. They display increased vitality and optimism with a hunger for continuous development.

Where The Programs Are Held 

Internationally and Australia-wide, with the signature programs hosted in Sydney and Melbourne.

We offer comprehensive learning and development support for Leaders and Attendees throughout the pre-, during, and post-program stages.

Program graduates gain membership in The Academy, a resource-rich hub brimming with educational Podcasts, eBooks, Guides, Templates, Videos, Live Events, and Online program content.

See what our clients say about the immediate impact the training had on their results.

Who Owns Smarter Selling?

Charmaine Keegan, Founder, Director, Keynote Speaker, and Lead Trainer at Smarter Selling, is a dynamic salesperson with a career spanning over 30 years. Rising from humble beginnings in the UK to a consistently high performer in the extremely competitive sector of media sales in the UK and Australia, and experienced in all different sales methodologies, Charmaine has built Smarter Selling over the last 14 years into an international sales training company renowned for creating quick and lasting results.