What results are the team getting from cold calling?
Have you reviewed their intent, enthusiasm and language?
In their language are they implying they might be disturbing a prospect? Or are they implying this is a great solution and they are excited about discussing how it can help the prospect.
OLD WAY: Is now a good time?
NEW WAY: Hi, I see you have xxx and I feel I can help.
OLD WAY: I can hear you’re busy.
NEW WAY: I would love to find out if this is a fit for you, I feel it is.
OLD WAY: If it’s not a good time I’ll call-back.
NEW WAY: I’m looking at your ‘website/LI’ and notice you do xx and think this might be something of interest to you.
Move the intent of the conversation to a person who is calling because they can be of service to someone. They aren’t bothering someone, they are HELPING someone.
What can you do as a manager?
✔Ensure everyone is sold on your solution
✔Ensure they know how it will help that person
✔Discuss happy clients whom your solution has helped
✔Ensure they are excited about helping someone
Question: How do you prepare for a cold call?
What to do
Learn more:
Read another blog on how questions can help gain more insight into your client!
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