Creating High-Performing Sales Teams
Empowered to Achieve Exceptional Results
Sales Training in Sydney & Melbourne
Clients have evolved–
Have you and your team?
Modern sales success relies on partnering as the Trusted Advisor
sharpened conversations for collaborations that boost conversions
Have Integrity and Authenticity
Be the Authority in your Field
Be the Subject Matter Expert
Understand the Science of Selling
Adopt a Sophisticated Sales Framework
Learn Advanced Communication
See Our Interactive Workshops
How Does Sales Training Work?
Professional Sales Training & Leadership Development
 That Shifts Mindsets & Accelerates Results
Programs & Keynotes Designed for High-Impact
for Sales Leaders & Teams Eager to Perform at a Higher Level
Join over 35,000 sales leaders and professionals who have transformed their performance with Smarter Selling’s results-proven sales and communication training, inspiring keynotes, and high-impact events.
Why Smarter Selling?
Results You Can Trust
- 1000+ glowing testimonials from Sales Directors & leaders
- Consistent uplift in mindset, accountability & sales performance
- Sales training that’s practical, engaging, motivational & fun
What We Offer
Professional Sales Training: Customised Training Pathways Comprehensive Suite of Programs
From core selling skills to advanced strategies, we design the best professional sales training pathways to elevate every member of your sales, customer service, and leadership teams, across all levels of experience.
Typically, a development pathway includes these core performance enhancement programs for leaders and their teams to achieve best results, consistency and cohesion:
- Sales Accelerator – Intensive 2day deep dive sales framework
- Extended DISC – Understanding customer personality styles
- Strategic Focus – Business Development, Presentation Skills, Negotiation
- Leadership Series – Strategic Leadership for sales success
Sales Leadership That Inspires
Strong leaders are pivotal to team success. Smarter Selling offers Leadership Development Pathways to help support and drive team and organisational performance.
Smarter Selling’s Leadership Courses deliver the practical skills and strategic insights that turn good professionals into exceptional leaders. From rising stars to experienced executives, we build the confidence and capabilities needed to excel in competitive markets.
- Motivate, coach & drive high-performing teams
- Boost engagement and retention of top talent
- Lead, support and mentor with clarity and confidence
- Ensure consistent sales performance and stronger team accountability
Keynotes & Events That Ignite Change
From teamwide workshops to industry events and sales summits, international speaker and sales authority, Charmaine Keegan delivers tailored, topical keynotes to your sales events that infuse energy and learning to boost performance and results.
- Keynote presentations for conferences, product launches & team events
- Inspire action and transformation
- Immersive and engaging for high and long-lasting impact
Sales Experts
Passion & Experience
Charmaine Keegan, founder, lead trainer & international sales authority, leads a formidable team of professional sales trainers, each bringing:
- 30+ years’ highend sales and business leadership practice
- Real-world experience across diverse industries and sectors
- Advanced accreditation in multiple sales methodologies & leadership modalities
Simon McKenzie
National Sales Manager Burwell
★ ★ ★ ★ ★
We have just had two days with Charmaine, it was dynamic, motivational, and highly useful. She spent time with me and the other leaders...
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to find out how she can best tailor a program to suit our needs. The team of 18 were from across Australia and the training was to upskill as well as bring a universal methodology and common language. Many of the team had years and years of experience and they stepped forward to say it was the best training they had ever had.
She certainly brings a positive energy and makes it interesting, creating lots of mini workshop moments and group work as well as inserting material on NLP, Extended Disc and other modalities to do with how we think and build trust. Reading the room and changing it up – she kept our interest the whole time.
Overall, we see ourselves as Trusted Advisors so this approach aligned with our values - and importantly the team all emerged positive and confident with a clear plan and process. Thanks Charmaine!
Simon McKenzie, National Sales Manager, Burwell
Tom Pospieszny
National People & Culture Manager
Aidacare
★ ★ ★ ★ ★
At Aidacare we believe in our customers having quality products and receiving exceptional experiences with our team...
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With that we take nurturing and developing our team seriously. They are the coal face of our business. For over 6 years we have partnered with Charmaine from Smarter Selling who is a stand out trainer, facilitator and expert Sales, Leadership, Mindset and Communication expert.
Before the program: The thorough pre work (her team visiting our branches, engaging with our leaders about focus areas, outcomes and where to bring value) demonstrated the high care factor and attention to detail.
The program: she delivered 3 exceptional, productive, practical, relevant days across 3 states and 150 people.
Content: The carefully crafted tailored Aidacare program covered a range of key skills to our leaders, brand managers and teams.
Style: This was full participation! Over 50 team members in each state were full immersed, asking questions, getting into groups, work shopping and doing lots of fun role plays to put into practice the mornings lessons.
Charmaine’s obsession: is how people learn, she knows exactly how to get attention, keep it, get you open to a point, buy into it and then practice it. It was masterful.
Outcomes: you can tell by these things how the team react, they were keen to get ‘back into the room’ at the breaks, were lapping it all up, writing lots of notes, having fun and getting tons of value.
I would say it was outstanding.
And now we are on the Academy, which I saw 18 months ago and loved – a full suite of online tools, courses, podcasts, downloadable templates, interactive section – it’s a true masterpiece in enabling the leaders to extend on their learning and use it in their branches.
Overall, Charmaine and her team are kind down to earth people, very easy to deal with, always positive and looking for solutions, professional and certainly practice what they preach.
Tom Pospieszny
National Manager People & Culture
Aidacare
Adrienne Jerram
Director of Marketing and Customer Experience
SDN Children's Services
★ ★ ★ ★ ★
We've worked with Charmaine since 2017 to support our services, as her approach is around being...
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your authentic self and engaging with families with integrity. She has years of experience in training people to support families, how to communicate effectively and how to be a trusted advisor.
The training covered key connection points, mindset, projection, assumptions, bias, language, intent, reading others and adapting to the families. Charmaine ensures that it’s all about the family and discusses how each touchpoint can wow and excite a family about the centre.
Charmaine’s superpower is bringing passion and excitement to the role we play, keeping everyone engaged, keeping it on point, practical, and relevant and weaving relevant stories. Within an hour you can see a shift in their attitude and intent.Â
Adrienne Jerram