What Others Say
We had 60 Experienced Sales Professionals, 25 Sales Leaders.
The feedback we got from the team was there was a lot of value.
The entire team were motivated, energised, pumped up and ready to face the new challenges.
Being a Trusted Advisor is our view of the business and how we all need to be, and know how to reflect that to our customers.
We thought it was time to give something back to the teams, and that’s why we got in Smarter Selling and Charmaine.
Tarun Changrani, GM Coregas Australia
I manage a team of 30 sales people, and after the program, am feeling so much more energetic, inspired and empowered with a whole bunch of fresh perspectives and knowledge, and very actionable models.
Charmaine is someone who’s really walked the walk, she has so much industry experience and knowledge that everything she teaches, was little golden nuggets.
If you’re a sales manager, looking to level up your sales game and put your team through a course that’s really going to help them, call Charmaine… Honestly it’s the best two days you will ever spend.
Drew Sullivan, The Photo Studio

Simon McKenzie
National Sales Manager Burwell
★ ★ ★ ★ ★
We have just had two days with Charmaine, it was dynamic, motivational, and highly useful. She spent time with me and the other leaders to find out how she can can best tailor a…
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program to suit our needs. The team of 18 were from across Australia and the training was to upskill as well as bring a universal methodology and common language. Many of the team had years and years of experience and they stepped forward to say it was the best training they had ever had.
She certainly brings a positive energy and makes it interesting, creating lots of mini workshop moments and group work as well as inserting material on NLP, Extended Disc and other modalities to do with how we think and build trust. Reading the room and changing it up – she kept our interest the whole time.
Overall, we see ourselves as Trusted Advisors so this approach aligned with our values – and importantly the team all emerged positive and confident with a clear plan and process. Thanks Charmaine!
Simon McKenzie, National Sales Manager, Burwell

Tom Pospieszny
National People & Culture Manager
Aidacare
★ ★ ★ ★ ★
At Aidacare we believe in our customers having quality products and receiving exceptional experiences with our team. With that we take nurturing and developing our team…
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seriously. They are the coal face of our business. For over 6 years we have partnered with Charmaine from Smarter Selling who is a stand out trainer, facilitator and expert Sales, Leadership, Mindset and Communication expert.
Before the program: The thorough pre work (her team visiting our branches, engaging with our leaders about focus areas, outcomes and where to bring value) demonstrated the high care factor and attention to detail.
The program: she delivered 3 exceptional, productive, practical, relevant days across 3 states and 150 people.
Content: The carefully crafted tailored Aidacare program covered a range of key skills to our leaders, brand managers and teams.
Style: This was full participation! Over 50 team members in each state were full immersed, asking questions, getting into groups, work shopping and doing lots of fun role plays to put into practice the mornings lessons.
Charmaine’s obsession: is how people learn, she knows exactly how to get attention, keep it, get you open to a point, buy into it and then practice it. It was masterful.
Outcomes: you can tell by these things how the team react, they were keen to get ‘back into the room’ at the breaks, were lapping it all up, writing lots of notes, having fun and getting tons of value.
I would say it was outstanding.
And now we are on the Academy, which I saw 18 months ago and loved – a full suite of online tools, courses, podcasts, downloadable templates, interactive section – it’s a true masterpiece in enabling the leaders to extend on their learning and use it in their branches.
Overall, Charmaine and her team are kind down to earth people, very easy to deal with, always positive and looking for solutions, professional and certainly practice what they preach.
Tom Pospieszny
National Manager People & Culture
Aidacare

Flory Pavli
Commerical Manager
Activated Probiotics
★ ★ ★ ★ ★
Best training we have ever had.
My team of 20 senior sales professionals were already doing well. This wasn’t about the normal ‘sales’
it was about…
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‘what are they not doing’ ‘how can I make their life easier’ , ‘how to help someone who already knows what they are doing and about areas for improvement’
From the very beginning Charmaine asked all the right questions about our business, goals and outcomes. Where to focus her attention.
Charmaine was a stand out. She covered every area we discussed in our pre work, all conducted in a natural way. The day flowed beautifully and I was amazed by how much content she was able to cover in a single session.
She sparked within my team, a love for their job, turned objections into ’great opportunity to do xyz to help educate your client’ reminded them that selling to the one person isn’t enough – it’s the ‘pull through’ to the end user.
She was spot on for content, new modern material delivered in an enlightening, positive, optimistic, real and down to earth way. The team were pumped, workbooks full, lots of practice time, lots of engagement.
Our post conference review had a 10/10 rating.
We are now two weeks post the training and morale is running high, strategy for growth coming from the reps, proactivity abound, more activity.
Post program set up is wonderful too with the Academy platform and post meeting follow ups.
Cant thank you enough Charmaine.
Some of our clients














