Successful negotiators are created not born. Shift the focus from price to aligning the perfect solution. Learn great tactics. 

Two day FAST TRACK: Learn the essentials to being a powerful negotiator! 

Providing you and your team with great negotiation skills sets you up for life. 

Join us for our LIVE Negotiation Webinar and learn how to master the art of negotiating!

I’m looking forward to sharing key negotiation methods with you​​​ including:

  • ​​​​​​​How to position the relationship, so that it doesn’t get to the negotiation table
  • What to do/how to act
  • What are the 5 key steps needed to ensure you get the right results
  • Know how to hold your rate and get a happy client

Shift the focus from price and onto aligning with the perfect solution.

This will get you completely ahead of the game when it comes to knowing how to negotiate.



  • Plan, prepare, outcome
  • Focus
  • Intention
  • Build Trust
  • How to Align


  • Techniques
  • Hierarchy
  • Cartesian Coordinates


  • Persuasion
  • Observation & Adaption
  • How to motivate
  • Positioning
  • What can move
  • Influence
  • Reframes


  • Value
  • Buyer position
  • Drivers
  • Meta programs


  • You set the value
  • Emotional intelligence

Contact Us

02 9188 5253

Our Process

  • I recently decided it was time to take my sales skillset to the next level. I found many options, but Smarter Selling stood out from the alternatives. The Sales Accelerator workshop was tailored to suit my needs, thanks to the team’s ability to listen and understand where I was coming from and going to. Even more important to me was to know the instructor taking the class is speaking from experience and a place where I aspire to be. Charmaine's communication was clear, the class interactive and the lesson inspiring. I would highly recommend the Sales Accelerator course to anyone who wants to level up, like I know I have since completing this course. And I can't wait for the next one!

    Chris Muelu Retail Territory Specialist, Sony
  • Thank you, Charmaine and the team, at Smarter Selling for helping me feel more confident in my abilities and for giving me the help I needed to be the best salesperson I can be. I recently completed the Sales Accelerator 2-day course and I feel more equipped than ever to deal with all levels of clients - new, existing, and those that are as of now undiscovered.    Charmaine's passion for sales and communications shines through in every aspect of her teaching s and there is no moment that you will be bored - especially when she delights you with her stories! I would absolutely recommend Smarter Selling to anyone that is looking for a straight-forward, action-packed course that aims to enhance your pre-existing skillset and turn you into a Sales Extraordinaire.

    Audrey Taylor Sales Coordinator, CentreRED
  • I feel a lot more confident about what I'm doing now. Charmaine's session was really insightful and provided really good tools and framework for me in my business development career and beyond. So many things I've learnt are applicable across work and life. Would definitely recommend anyone who's keen on understanding more about themselves and expert sales communication to take part in Charmaine's courses.

    Yew Eng Ng Technical Business Development Manager, Solar Analytics
  • I attended Charmaine’s Smarter Selling Sales and Mindset Training in mid-January this year. Whilst I was performing well in that month already, I found that I had picked up new tips and tricks that help me exceed my targets that month. Not only did I exceed them during that month, I found in the months following my performance has gone from strength to strength. Highly recommend anyone that wants to go the extra mile within their current role to attend this training as it did make all the more difference. Thank you, Charmaine

    Lorita Chidiac Home Loans Consultant , Uno Home Loans
  • After just completing a 2-day bespoke course in sales, communication and leadership with Charmaine and Karen I've come back to work feeling really energised and inspired to put what I've learned into practice. The course covered a lot of ground in 2-days and the groups energy level was high throughout. I put that down to the content which was tailored specifically for our needs and moved at the right pace, as well as our fantastic sales expert, Charmaine, whose warmth, passion, energy and understanding of our business and clients was spot on. This is the second course Smarter Selling has run for Cerebral Palsy Alliance and each time they have delivered exactly what was required. Already looking forward to the next one!

    Laure McKnight Senior Marketing Manager, Cerebral Palsy Alliance
  • Charmaine just ran a custom sales and coaching course for our pharmacy group managers. Her insights into our industry and business needs and practical tips will be highly beneficial to all our managers in terms of getting stronger sales outcomes, coaching and leading their teams to achieve business outcomes in a way that is holistic and serves customers better. Her NLP insights will be particularly useful on how to phrase and frame things to get great outcomes from customers and team members. Highly recommend Charmaine, she was engaging, professional, straight talking and extremely effective at getting the message across! Thank you, Charmaine, Karen and the team!

    Gayle Carew Human Resources Consultant, Synergy
  • Undertaking Charmaine's sales training was an eye-opening experience. Coming in raw with limited sales experience her passion and knowledge on sales really resonated with me. She covered a diverse range of topics with expertise and effectively delivered the content in a digestible and engaging manner. She is very genuine in wanting to get the best out of her trainees and has continued to assist me after the conference. Smarter Selling has helped to kick start my sales career in the right direction and I would highly recommend the course for professionals at all levels

    Matthew Taylor Sales Associate, Pharmacor
  • Charmaine is an energetic and entertaining presenter. She is thorough and her team provide personalised engagement. This is a fresh and unique approach and completely different to 'traditional' sales training. I left with a new mindset on how to productively engage in a mutually beneficial style. The program focuses on engaging constructively with anyone, professional or personal. The training is enthralling and provides a fresh mindset for everyday life. Thanks Charmaine & team.

    Kelly Brodie Sales Representative, Fisher & Pykel
  • The quality of training, content and overall experience with Charmaine and Smarter selling has been nothing short of amazing. Even before finishing the course I had managed to recognize and shift a lot of mental baggage I didn't even realise was there.   After finishing the 2-day Sales Accelerator Course I felt much more confident in myself and ability to help people. It hasn't even been a week and I find it so much easier to be present and focus on understanding what my customers need rather than being in my own head second guessing myself.   Thank you, Charmaine! you and your team are truly talented, and I have no hesitation in recommending you to anyone.

    Clayton Bellman Sales, La Rose Noire
  • Just attended two days of Charmaine's Smarter Selling course - AMAZING!! This is hands down one of the best training courses I have ever been to. My husband & I have left with a fresh perspective on 'sales' & feel so confident in our approach when talking with our customers now. Charmaine is a highly engaging trainer who really implores you to let go of your baggage & just become a normal human being when talking with your customers. Excited to see what amazing results we produce in our business as a result of implementing Charmaine's training.

    Emma Reece Certified Pilate instructor, Sapphire Trade Services