Choose your words wisely

The language you use impacts the outcomes of your sales conversations. In the worst of cases, sales people let slip things like ‘I know its’ expensive but…’ It’s hard to move the [...]

The beauty of a CRM

The beauty of a CRM CRM systems and technology stacks have been buzzwords for a while. Each year sees improvements in their simplicity, ease of use and efficiencies. Leaders of sales teams are [...]

To sell without selling

To sell without selling We often hear the terms ‘the honest sale’, ‘the authentic sale’, the consultative approach. When a salesperson proves they are an authority – like a ‘doctor’ makes a [...]