Focused on results we up-skill, inspire and motivate your team so that they have intelligent, sophisticated sales conversations,  demonstrating they are the trusted advisor and solution provider.

The Sales Accelerator course takes your team through seven, core fundamentals to rapidly find opportunities, convert sales and exceed their targets at the highest professional standard with integrity.

This is where our partnership begins as we take your team on a transformational journey to sales excellence.

Discover the 7 core fundamentals of our SALES ACCELERATOR

Watch this video and learn how business leaders, sales and customer front line staff can increase sales and create rapid business growth.

We teach the core skills to truly understand your customer,  how to discover opportunities, build trust and position yourself as the trusted solution provider like never before.

(Video: 1m 9s)

7 core fundamentals

Understand your customer and discover opportunities like never before.

1. Exploration

2. Listening

3. Objections

4. Negotiation

5. Account Management/Managing clients’ expectations

6. Business Development / Prospecting

7. Presenting

1. Exploration

Why people buy. Who to effectively sell your product, service or idea.


  • Total confidence in ability to put forward an aligned solution
  • Positioned as the expert
  • Mindshift on how to elicit information from your client

Includes: buyer behaviour, motivation and personality types as well as masterful telephone techniques and video conferencing


2. Listening

The backbone of all communication.


  • Awareness of when  actively listening vs in default mode.
  • How your client listens
  • What to do to ensure they hear what you are saying to match your intention.

3. Objections

Understanding how to use them as opportunities to convert into a sale.


  • Embracing objections
  • Using them to forge more meaningful relationships
  • Insight to how we feel and react to feedback and objections

4. Negotiation

Preparation, techniques, styles, mindset.


  • Confident, successful negotiators
  • Effective action plans
  • Professionals who shift the focus from price to client alignment

5. Account Management/Managing clients’ expectations

Service excellence. Communication styles. Manage challenging situations.


  • Understanding the client’s motivation
  • Identify buying signals
  • Understanding how they want to be communicated with

6. Business Development / Prospecting

Making prospecting easy and comfortable.


  • Who to target, when, how, what to say, what to do?
  • Consistency and clarity
  • Genuine enthusiasm for prospecting

7. Presenting

Structure to ensure seamless delivery of your message.


  • How to plan, prepare and execute
  • How to observe and adapt
  • Powerful presenters who understand how to embed a message with clarity

Results from the Sales Accelerator!


  • What a great experience. 2 days of the Sales Accelerator course were totally engaging, educational and rewarding on so many levels. In short, a greater understanding of how mindset, listening , adaptation affect not only sales but your outlook and performance in life. Thumbs up to Charmaine and the Smarter Selling Team

    Jamie Fonti Sales Manager, Sydney Props
  • Hi Charmaine I take this opportunity to respond to your training, I have been in business for a number 40+ years and realized that it was time to improve my sales ability in a real practical way and when I saw Charmaine demonstrating her knowledge and practical approach to understand customer and form trust, I understood how poorly I had been operating till then and decided to attend her training. The program was over 2 days , was extremely informative, easy to follow and was packed with insights, I now know where the gaps were in my process and now know what to do, all with integrity and authenticity. I will be doing additional trainings

    Brendan Torpey Director, Torpey Associates
  • I recently decided it was time to take my sales skillset to the next level. I found many options but Smarter Selling stood out from the alternatives. The Sales Accelerator workshop was tailored to suit my needs, thanks to the teams ability to listen and understand where I was coming from and going to. Even more important to me was to know the instructor taking the class is speaking from experience and a place where I aspire to be. Charmaine's communication was clear, the class interactive and the lesson inspiring. I would highly recommend the Sales Accelerator course to anyone who wants to level up, like I know I have since completing this course. And I can't wait for the next one!

    Chris Muelu Retail Terriroty Specialist, Sony
  • I always believe an individual should invest in their own personal growth. Sometimes the things we think we see and know we really don’t - as Charmaine describes as our “filters”. Our company had a training session with Charmaine and we could see her passion fuming head to toe in the way she talks and the valuable and practical knowledge she has accumulated over the years.   Quick personal anecdote: i had a client that we placed an order for quite a large amount - on something he hasn’t bought before. We then prepared a small table and graph (took a couple minutes) and sent it off to show the savings, usage and any other information he might need/want. He called back saying double the order, over such a small act of providing that little extra value and convenience. Its the biggest order i’ve placed thus far and all it took was us providing a little extra value. Just one of the many concepts Charmaine goes into detail of.   Grow your mind, grow your future.   Thank you, Charmaine.

    Assad Khan Pharmacor - Sales Representative
  • Fun, insightful way to learn better, efficient and more engaging sales skills... while incidentally learning life skills!

    Kye Grech GC Dental Australasia
  • You will learn about things that you not have ever considered before, as well as things that are obvious but overlooked!!

    Jack Stanley Audio Network
  • If one person is sold don’t assume all parties are sold, there is more work to be done and more questions required.

    Brad Watson Woodpecker
  • Speak in the same terms and on the same level as your customer.

    Jason Dammon Woodpecker
  • Qualify all stakeholder needs and help them feel comfortable with the sale.

    Kim Ballestrin Elabor8
  • Get on the same wavelength as the customer and see their vision with them.

    Fan Chen Corum
  • It is important to observe the customer and notice what details they ask for or if they are in a hurry so you can adapt accordingly.

    Jacquie Miceli Woodpecker
  • Take advantage of the opportunity when your customer bypasses critical faculty during the buying process.

    Marianne Volakos Woodpecker
  • Everybody wants, needs, reacts and buys differently so you need to consider how the customer operates.

    Jennifer Allen ScanBrands / Baby Bjorn
  • I now understand the difference between literal and inferential clients and how to help them understand that change is beneficial.

    Amanda Newnham Woodpecker
  • Understanding our clients overall vision is imperative. We need to adapt and apply relevance between our products and their needs to find positive solutions and build rapport.

    Amanda Newnham Woodpecker
  • I learned how to observe everything. What the client is saying and doing. How to keep the customer discussing their needs.

    Nemara The Propper
  • It's important to ask questions and get that client talking, also just because one of your contacts is 'sold' within an organisation- don't assume the other decision makers are.

    James Nicholson Full House Group
  • I learnt that every situation & person is different. The way they buy, hear things, react, what's important to them  and you need to frame correctly and ask the questions that will benefit both parties.

    Sean Mealor Corum
  • It was great to really understand how to really grow business fast by being so client focused. Understanding their needs and wants and the way they operate.

    Christian Pieler Safe T Stop
  • I learnt very quickly that sales is about understanding the other person and what they want. Not everyone thinks the same!

    Ann-Marie Pieler- Walton Safe T Stop NZ

Partnership & Ongoing Performance

We work closely with you to ensure the two days are informed with a complete understanding of your business and the outcomes you and the team want.

Our Process

Pre workshop

a) Pre-work

We want to understand your business and your sales process.
You will receive a questionnaire to complete and return to us.

b)  Growth Manager consultation

Submit the questionnaire and speak with your Growth Manager.
They will delve deeper to ensure Smarter Selling is aligned with your goals.

On the workshop

Duration: 2 days

Registration:  7.15am – 5.30pm (be early!)

Refreshments all day: breakfast, morning tea, lunch, afternoon tea

Post workshop support

Embed the training.

You and the team are provided with four weeks of content and support.

Got more questions?
See the FAQs

Contact us today