The evolution from ‘Pushing’ to ‘Pulling’

The evolution from ‘Pushing’ to ‘Pulling’

When I first started in sales it was clear, we were ‘pushing’ a product (service or solution). Now, assuming you have done the sales process it should be a ‘pull’ – meaning the clients pulls the business of you.  They want what you have. You are aligned. They...
Tech-savvy product specialists are redefining modern sales in The Transformative Shift.

Tech-savvy product specialists are redefining modern sales in The Transformative Shift.

We have noted a significant transition is taking place in the constantly changing world of sales. Sales positions have historically been held by charismatic people with strong communication abilities. Now there is a paradigm shift, and the proportion of salespeople...